Her most famous client may be Madonna, but the blinged-out look of custom $10,000 mink false lashes that makeup artist Gina Brooke created for the material girl is hardly representative of Gina’s favored makeup look: understated glamour. It’s no wonder that she’s creative director of Shu Uemura, a brand that prides itself on the back to basics philosophy that “Beautiful Makeup Starts with Beautiful Skin.”

Luscious lashes and flawless skin weren’t always on Gina’s mind, however – she attended FIT in hopes of working in fashion. In a twist of fate, though, a student asked her to do her makeup for her modeling portfolio. Gina’s talent blew the photographer away, kicking her makeup artist career into high gear and keeping her booked solid ever since. – MAURA LYNCH, Beauty and Health Assistant